Google Ads agency in Montréal
Our office at 14 place du Commerce, on Nuns' Island, runs Google Ads accounts for Québec and Canadian e-commerce brands. Here an account is managed in two languages, in Canadian dollars, against national and US advertisers.
What the Québec market changes in an account
Greater Montréal combines three things that rarely occur together. People search in French and in English, sometimes on the same day for the same need. Bidding is contested by national and US advertisers with mature accounts and large budgets. And the Charter of the French Language governs the language of commerce and advertising.
That leads to concrete setup rules. Campaigns are split by language, with language targeting consistent with the actual language of the ads and landing pages: mixing them dilutes quality scores and makes reporting unreadable. Landing pages exist in both languages, not just the ads. Budgets, bids and reporting all stay in Canadian dollars, with no intermediate conversion that distorts how margin reads.
An account transplanted from France fails on all three at once. Budgets calibrated on French click costs leave the learning phase too late, ads written for a French reader land flat, and reporting in euros hides how the exchange rate affects real profitability.
What we run from the office
Search and Shopping structured by language and by purchase intent. Merchant Center configured for Canada, with the taxes, delivery times and carriers actually in use. Profitability tracked in Canadian dollars, by product line margin rather than blended return on ad spend.
The Verdun office shares a time zone with our Québec clients, so bid and budget decisions happen during their working day rather than the next morning. The French office works the same accounts with the same methods, which brings an e-commerce account history few agencies this size can offer.
Measurement and compliance
Québec's Law 25 requires explicit, off-by-default consent for any tracker that identifies, locates or profiles a visitor. Advertising pixels and analytics tools are covered. An account sending conversions without valid consent exposes the advertiser, and a poorly implemented consent layer quietly removes part of the conversions from reporting.
We check the full chain first: consent banner, consent mode, enhanced conversions, and agreement between what Google Ads reports and what analytics sees. That comes before any bidding work on an existing account.
Bilingual operations
- Separate French and English campaigns
- Language targeting aligned with ads and pages
- Landing pages available in both languages
Québec framework
- Copy reviewed against local language requirements
- Law 25 consent verified before optimisation
- Messaging adapted rather than transposed from France
North American competition
- Starting budget calibrated on Canadian click costs
- Long tail and negatives worked continuously
- Weekly governance in a high cost market
Common questions
Should French and English campaigns be separated?
Yes, as soon as there is volume in both. Google's language targeting works on user preferences, not on the language of the query. Without separation a French ad shows to an English speaker and click-through rate drops with no visible cause. Splitting costs some volume per campaign and makes the account readable.
What monthly budget does it take to start?
It depends on the category and average order value, but the practical threshold is whatever gets campaigns out of the learning phase in weeks rather than months. Canadian click costs generally run above French ones in comparable categories, which pushes that threshold up. We size it against your catalogue before proposing a structure.
Do you work with brands outside Québec?
Yes, across Canada, and on accounts selling to both Canada and the United States. Those are distinct markets in cost, competition and tax treatment, and they deserve separate campaigns rather than a single North American target.
Is pricing in Canadian dollars?
Yes. Fees are billed in Canadian dollars before tax, with GST and QST added. Performance reporting uses the same currency, from media budget through to margin.
Have your account reviewed
A first conversation establishes what is actually blocking growth: account structure, measurement, margin, or simply not enough search volume. We say so even when the answer is that there is nothing to gain right now.