Meta Ads agency in Montréal
Paid acquisition on Facebook and Instagram for Québec e-commerce brands. A Meta account here is judged on margin in Canadian dollars, with creative that holds up in both languages.
Creative decides, structure follows
On Meta, performance comes from the angle and the creative first, targeting second. In Québec that means producing variants genuinely written in Québec French and in English, not a translation of the France version. A hook that works in Paris often falls flat in Montréal, in tone as much as in reference.
We build a test plan that isolates one variable at a time: angle, format, hook. An account that changes three things at once produces numbers nobody can interpret, and learning restarts with every structural edit.
Measurement breaks first
The Conversions API is not a checkbox. It has to send deduplicated events with enough matching parameters, and only for visitors who consented under Law 25. An account sending everything indiscriminately exposes the advertiser; a poorly wired one loses conversions and reports a falsely high cost per acquisition.
We audit that chain before touching budgets: events, deduplication, matching, consent, and agreement between Ads Manager and the e-commerce platform. The decisions that follow then rest on numbers that mean something.
What Shopify changes in Québec
Shopify is a Canadian company and its share is particularly strong in Québec. That simplifies event and catalogue integration, and moves the work to what actually matters: product feed quality, price display consistent with tax handling, and product page speed on mobile.
We work inside the Shopify ecosystem rather than adding a layer of intermediate tools that multiplies breakage points.
Bilingual creative
- Angles written in each language, not translated
- Variants by awareness stage
- Rotation driven by measured fatigue, not by calendar
Reliable measurement
- Deduplicated and verified Conversions API
- Law 25 consent respected end to end
- Reconciled with the e-commerce platform
Margin-led decisions
- Product line margin over blended return on ad spend
- Reporting in Canadian dollars
- Acquisition and retention weighed together
Common questions
Do French and English need different creative?
Different, yes. A literal translation keeps the sentence structure and references of the original, and it shows. We produce variants written in each language from the same angle, then test them separately. Their performance often diverges sharply.
How do you handle consent in measurement?
Events fire only for visitors who consented, as Law 25 requires opt-in to be off by default. That mechanically reduces reported volume. We set targets against that baseline rather than against pre-consent numbers, which are no longer achievable.
Do you run Meta and Google together?
Yes, and that is often where profitability is decided. The two channels overlap on brand and retargeting. Looking at them separately means paying twice for the same conversion. We arbitrate on real contribution to margin rather than on each platform's self-reported figures.
Have your account reviewed
A first conversation establishes what is actually blocking growth: account structure, measurement, margin, or simply not enough search volume. We say so even when the answer is that there is nothing to gain right now.